Once you’ve set up the various social media you want to work with, you will want to be able to find out when people are talking about your brand.
Here’s a list of the tools that I like to use and have setup to send me alerts when the various brands I work with are mentioned:
Tweetbeep: Monitor how your brand is being discussed in the twittersphere. You can set up alerts to be notified every time your product, brand or you are being mentioned. I have set Tweetbeep to give me daily updates on my brand, as well as those of my competitors!
SocialMention: performs real time searches of the ‘universe’ for any mention of your brand/keywords/competitors, in blogs, news, microblogs, forums etc and provides a rating for the returned search. Alerts can also be setup to return results on a daily basis.
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. I use Google Alerts to provide me industry news and a way to keep up to date on subject matter that I am interested or related to my industry/business/brand.
I find setting up these alerts saves countless time and energy by bringing the information to me in a timely, convenient manner. It was also surprising to see how many sites I may have overlooked or were under the radar but meaningful discussion about my brand were happening and allowed me to join in on the conversation or monitor what was being said.
Questions?
Bite-Sized Social Media 